Everyone involved in the CBD industry sees it expanding even further once people understand the nuances between the different strains of CBD and how they are used. They will then use it more responsibly for their particular condition. Large corporations such as Target, Wal-Mart and Sephora are interested in getting involved in the CBD business. It continues to evolve from bringing back this ancient plant-based medicine with the purpose of de-stigmatizing and normalizing it. The businesses looking to get into selling CBD products view it as an ongoing science, and not just a trend.